8 years ago haircut was just a necessary routine and going to a chain store to take care of it was my routine. After my wife’s insistence that I need “professional” help, I went to Pluma and had a wonderful experience with Hilda. I realized that all the little things you do that show a well groomed personality make a such big difference. Constantly meeting customers, and having 40 employees, it DOES matter how you present yourself. So going for a haircut regularly is a part of my life for a better representation of me. Plus the fact that we talk as if we are long term friends makes it a fun experience. My wife and I are now part of the Pluma Family.
~ Prasad Chavali
When I walk into Pluma Designs salon, there is such a feeling of warmth and camaraderie between the stylists who work there. Mary Petrich is a creative artist who sculpts and designs my hair with such love and elan; this is very important for me since I am a musician/entertainer. I appreciate this place and love coming here.
~ Pam Morita
Going to Pluma is something I look forward to beyond getting a fantastic cut and amazing color! The team and the clients are some of the most caring, interesting, positive, energetic women I have met in the Valley.
It’s a true escape for a few hours and I come out looking great and feeling even better! Sounds like an exaggeration? It’s not!!
~ Chris Swett
I so look forward to my monthly visits to Pluma Design! I often tease that it is “Hilda Therapy” since we have such wonderful discussions about life, children, men all the while Hilda is cutting, coloring and styling my hair! I always walk out feeling refreshed, and beautiful, a true transformation! When you are in the salon, you feel completely pampered by Hilda, Susan and Conchita! It truly is all about YOU! What else could a woman ask for.
~ Judi Walker
Besides offering quality hairstyling, coloring, and reasonable pricing . . . the women at Pluma Designs make me feel special!
~ Dr. Judith Ingalls
There are hair stylists galore, but there is no one in comparison to Hilda Villaverde. I look forward to my appointments knowing that not only will I leave the salon with a fabulous “do” (color is where she really shines), but I will also acquire new energy. Infused with inspiration, Hilda influences my outlook on life in just two hours in the chair. It’s like therapy and hairstyling rolled into one energizing event. I have developed friendships with other clients and look forward to our monthly connection. We all learn from each other, but mostly from Hilda who is well read and inspirational.
~ Mary Lee DeCoster
Fifteen years ago, when my hair both looked and felt like yellow straw, a good friend referred me to Hilda. That was an excellent referral. Hilda fixed my hair trauma and has kept my hair healthy and looking good ever since. I like to work with professionals in all facets of life, and Hilda is a professional. She has a strong sense of color and style and teaches us (her clients) to use quality, healthy, organic products. I hope Hilda never, ever thinks of retiring!
~ Joyce Graham
I am so happy to have found Hilda and Pluma! Between the great cut, perfect color and Organic Eufora products used at the salon and at home my hair looks and feels healthy. Everyone is so happy and friendly and I always feel welcome and taken care of. Excellent!
~ Jamie Brown
I await eagerly for my appointment each month, after attending Pluma Designs for over twenty years. It is a special time for nurturing and styling my hair, as well as uplifting my self-esteem and well-being. Hilda always helps me to appreciate my appearance and the changes of aging, guiding me in gaining confidence of the inner and outer beauty we all possess.
~ Sharona Silverman
I’ve always been very choosy about who I let work on my hair. About 15 years ago I discovered Hilda, and have never been more satisfied. She even helped me manage the transition from shoulder length to a much more moderate cut when I went job hunting. The job hunt was successful; unfortunately the job was in Munich, Germany. Now I make sure my hair cutting schedule fits my opportunities to get back to the Phoenix area. When I am in town, my appointment with Hilda is one of the key items around which I build my schedule. It would be so much easier if I could get her to move to Munich!
~ Jim Wittevrongel
